Jamie Tanna’s transcript of his talk on the IndieWeb movement is a wonderful read.

Instead of relying on another platform to host your thoughts, with their specific branding guidelines and restrictions, you should be the platform you want to be. By making the social network revolve around your site, you’re keeping it within your grasp and built for the things you want.

The IndieWeb Movement: Owning Your Data and Being the Change You Want to See in the Web by Jamie Tanna