It would be “one permanent, comprehensive home where anyone in Britain can get all of our library content - both the ITV and BBC library - in one place and they can watch it anytime, anywhere,” Dame Carolyn told Today.

— BBC and ITV set to launch Netflix rival

An attempt by the two big broadcasters in the UK to build a streaming service to rival Netflix seems like a lost cause to me. Streaming services are global, so any attempt to compete with the likes of Netflix and even YouTube is a going to be a massive task for the new streaming service.

In our home, we’re not big watchers of either of these channels. For us, other streaming services and cable channels replaced the BBC and ITV a long time ago. This isn’t representative of the UK as a whole, but I’m sure that there are plenty of other households like this.

I think the BritBox might just be too little, too late.