The feed is dying. The reverse-chronological social media feed — the way you’ve read Instagram, Twitter, Facebook, and blogs (which is to say, the internet) at various points over the last decade, updates organized according to the time they were posted, refreshed at the top of the screen — no longer really makes sense. The unfiltered informational cascade that defined the internet of the 2010s is going the way of the front-page-style web portal: It’s an outdated way of processing online information. The way we consume social media is being transformed and tinkered with as Silicon Valley tries to wring as much engagement, attention, and money out of it as possible. The feed is dying, and we feel shocked by its death — but we shouldn’t.

The Feed is Dying by Select All

RSS is the winner in all this. A chronological feed that you have complete control over.

It's sad to see so social media feeds switching to curated feeds that promote content we might be interested in.

I can't help but wonder though that if all these social media feeds were a paid for subscription service to begin with, would we even need customised social feeds?