A fantastic write up of your average day being tracked.

A couple of weeks ago I went to the local shopping centre looking for a thermometer. After entering one store upon leaving without buying anything a tracker was assigned to me. I didn’t think much of it at first, but he followed me dutifully around the shopping centre, took careful note of how I walked. Whenever I visited a store he made a note in his little black book (he kept calling it my profile, and he didn’t want to show me what was in it so I assume it was actually his, rather than mine). Each of those stores of course assigned trackers to me as well and soon enough I was followed by my own personal veritable posse of non-descript guys with little black books making notes.

— Trackers by Jacques Mattheij