There are too many easy choices.

I've noticed that retail stores and their vast volume of products seem to be on the rise. Every shopping trip turns into a "who buys all this?" while looking at the mountains of stock available. This isn't just about the products we can easily buy though. It seems now that we're even spoiled for choice in the experiences that we can have in life.

On Sunday I read a story about a silent fireworks display that was intended for babies and toddlers. After the show was finished parents complained that the fireworks were too loud. Hardly surprising given that fireworks by nature are loud.

The bugbear for me isn't the flawed logic of silent fireworks show, it's the availability of choice. We tend to do these things simply because we have the choice too. I'm sure most of us would consider taking our youngest children to a fireworks display but is there any benefit other than the fact that you can?

We're spoiled for choice and the element of resistance in that choice is being eroded away. Just because the decision to do something is easy, it doesn't mean that we should.