Is paper making a comeback or did it simply refuse to budge from the digital invaders?

When reports came out last month about declining ebook sales, many reasons were offered up, from higher pricing to the resurgence of bookstores to more efficient distribution of paper books to increased competition from TV's continued renaissance, Facebook, Snapchat, and an embarrassment of #longread riches. What I didn't hear a whole lot about was how the experience of reading ebooks and paper books compared, particularly in regard to the Kindle's frustrating reading experience not living up to its promise. What if people are reading fewer ebooks because the user experience of ebook reading isn't great?

On the declining ebook reading experience by Kottke

Whatever the reasons, ebooks will never be able to fully replicate the experience of reading a book.