Medium's recent announcement that they will start allowing people to use their own domain names for their Medium blogs will be welcome to many, but is it enough to make me switch to using Medium for my blog?

Medium has attracted it's fair share of critics over the last couple of years including myself. A blogging platform where all the content is listed under the one domain. A constraint maybe, but this might be overlooked by the fact that the actual content of the posts on Medium can stand up on their own when the quality of writing resonates with a particular audience.

Despite my gripes with Medium as a blogging platform, I have read and bookmarked a number of well written posts on Medium. I've no problem with the content that people produce, it's more Medium's one size fits all approach to listing all posts under one domain and wrapped in one look.

I have owned my own domain name for almost ten years now. Along with a design, while not exclusively unique to my blog but definitely more unique than Medium's design, I can't see how I could switch to using to Medium as a replacement for my blog. Being able to switch to your own domain is great, but that alone isn't enough for me. Personalising your blog with a look that sets it apart from others is why I continue to enjoy using Octopress. I'm free to adapt and change my blog to whatever I see fit.

At the end of the day I can't say that Medium is a bad choice of publishing platform. It's not my idea of a good publishing platform but my needs and requirements are different from others. It is a good sign though that Medium is moving ahead with plans to allow users to host content on their own domains.