Marco Arment on what could be Google's biggest challenge yet.

Shallow social-shareable listicles and clickbait headlines have always been plentiful on the web, but it does seem clear that they’re getting much worse and more dominant recently.

Google is making the problem worse, but they’re not the root problem. In fact, the real problem is a pretty big problem for Google, too:

Everyone’s spending increasingly more consumption time dicking around in apps and snacking on bite-sized social content instead of browsing websites and searching Google.

— Google and blogs: "Shit" by Marco Arment

Does this explain why Google are going to show tweets in their search results?