... Kurt Harden.

Here's the first:

1. Grab them by the … whatever will get their attention. Memo? Invert that triangle. “Start at the last page” as a client recently told me. “Our new product line is selling very well, with penetration in existing clients of 30% after the first year. But the _____ line is failing…” A paper? Get the most interesting quotation you can find, and place it right before the start of your paper. It’s okay, the person reading your paper wants to enjoy themselves. You will be rewarded for making the experience interesting.

— So you have to write a report/paper/memo by Cultural Offering