Yet another big Apple announcement goes by and yet again we see just marginal improvements on the products that Apple have become famous for. Not that I was expecting anything grand or game changing, it's just that the hype around these things by tech sites and magazines is reaching the scales of ridiculous.

It seems common place now for magazine sites like The Verge to live blog these events even though we know 90% of what's coming. I wasn't surprised by anything that was announced at the event. 64-bit processors in the new iPhone 5S ... not surprised. Fingerprint security ... thought it was coming. It comes in gold! We already knew that.

Then there's the analysis and opinions of millions of people on whether this is Apple at their best or not. A million pointless questions being asked and everyone has their own answer. Not that it matters of course, because Apple will do what Apple want to do regardless of the views and opinions of others.

Debating on topics is fun, but I'm bored with the Apple debate now. Let them do what they do best, it's clearly working for them. If you like their products then fine, buy them. If not, go find an alternative. The world doesn't need a million different view points on a phone or a computer or anything materialistic like that.

There are more important things happening right now like state surveillance, war, chemical weapons and conflict. Maybe if these were debated with the same energy as the latest iPhone, we might actually make enough noise for those who should be listening to invoke change. It's a long shot, but it's worth a try.