At the moment I'm working on an application for a decision making tool for groups that uses email to track people's responses to a question that forms the basis of the decision. Basically this application sends an email to all the people you want feedback from regarding a decision. In the email are the responses they are allowed to reply back with. They click the appropriate response and it's done. With me so far? Good.

Collaboration tools like this in teams are okay because everyone knows one another and the team work together for the greater good of delivering a great product or service. In a team you expect to get emails from other team members that want your input on a decision.

What happens though when you receive an email asking for your input on a decision, when you know that person but not as well as you know your family or friends? Another way to look at it is this:

How would you feel about giving feedback on the decisions of others you know in only a professional manner?

This is where I am having trouble with this idea. On one hand I know that teams are always going to respond to one another's questions, but say we have a decision making tool for the masses that anyone can use. You want feedback from a group of people that you know on a professional level who opinions you might value, especially when it comes to getting feedback on a key decision, but your worried that they won't participate in your decision.

If these people who opinions you value, mark your request for feedback as spam, are they really people you want feedback from or are they simply too busy to provide feedback?

This has been a stumbling block for me for a while and it's led to two different strategies to allow people to be included in decisions.

First Strategy: No Restrictions, Include Everyone

This was the initial idea for the product. The decision maker can include anyone they want feedback from on a decision. Whether it's a member of their team, someone from a particular social network they interact with, or just someone who opinion the decision maker values.

Emails are sent out to everyone requesting feedback on the decision. The main benefit to this is that you can include anyone in on a decision easily and quickly. However there are a number of drawbacks:

• What if the email is marked as spam? - It doesn't do well for your product to be perceived an another form of clutter in the inbox.
• Should the user have the option of blacklisting themselves from all future emails from my product? - To combat the possibility of the emails from my product being marked as spam, users could have the option of automatically blacklisting themselves out from all future emails. This gives a greater form of control but it does limit the decision maker in who they ask for feedback.
• Should the user have the option of blacklisting themselves from this decision only? - A spin on the previous option, but again it does limit who the decision maker can ask for feedback from.

Second Strategy: Verify Respondents First

This is a more controlled form of getting feedback from the right people. You are pre-approving people to be included in your decisions, so you should be able to build a reliable network of people who you can ask for their feedback on any number of decisions. There are drawbacks to this though:

• You just can't include anyone in a decision - Initially I wanted a platform where people can ask others for their feedback on anything.
• More barriers to getting feedback - Even if a person does want to help we require extra steps to include them on your decision. After one click to verify who they are, they might just get bored and not bother taking part in the decision.

Test Group Will Provide Feedback

Thankfully, I have a test group who are keen to use this service to help them make decisions with regards to small investments as a group. I'll be providing a simple implementation of this application for them to use for a while as a group.

As an added test, I will ask the test group to use the application to create decisions that are not related to investments. I want to see if there is a difference in the number of responses depending on the topic of the decision. I expect investment decisions to generate more responses because that is what the application is for.

I still haven't decided whether to go ahead with this product in the long term, but sharing this here did give me a moment to weigh up the two options.