Over the last few weeks, I've been fleshing out an idea for a product. To test the idea though, I emailed a trusted colleague who has recently launched their own product and has much valued experience in launching a product. I explained the idea behind the product.

The email I got back from my colleague was very detailed and also made me aware of things that I hadn't considered. in a nutshell, they were:

• Importance of market research
• Identifying your target market
• Non-importance of a product name
• Importance of describing the product in a sentence

Armed with this new information I'm putting my text editor down and putting on my marketing hat. It's time to determine who I'm selling to and what they really want from such a product.